Brand Refresh · Packaging · 3D — a university competition project
Herbal tea is often seen as bitter or old-fashioned.
I wanted to see if it could feel gentle and modern instead.
Xian Tea is a natural, zero-sugar herbal tea with real wellness benefits — but its packaging felt a little dated, and didn't quite speak to the people it could reach: Gen Z women who care about living healthily.
I wanted the tea to feel like a small act of self-care, rather than a remedy — something that fits naturally into a young woman's everyday life.
I modelled and rendered the 3D scenes myself, too — here's a little of the process.