Brand Refresh 3D Packaging

XIAN TEA 纤茶

Brand Refresh · Packaging · 3D — a university competition project

Year 2022
Tools Blender · Photoshop · Illustrator

Herbal tea is often seen as bitter or old-fashioned.
I wanted to see if it could feel gentle and modern instead.

The Challenge

Xian Tea is a natural, zero-sugar herbal tea with real wellness benefits — but its packaging felt a little dated, and didn't quite speak to the people it could reach: Gen Z women who care about living healthily.

Original Xian Tea packaging
The original look
The Approach

I wanted the tea to feel like a small act of self-care, rather than a remedy — something that fits naturally into a young woman's everyday life.

  • The idea came to me during a yoga class. These girls sit all day — at a desk, in class — so I illustrated simple yoga poses they could do anytime, anywhere, like little reminders to pause and stretch.
  • I drew the palette from each ingredient's own color, so it stays natural and honest.
  • And I tied each tea to a gentle moment in the day:
Corn Silk packaging
Corn Silk Tea Helps reduce water retention
— great for morning
Chrysanthemum packaging
Chrysanthemum Tea Supports eye health
— perfect for office hours
Mulberry Leaf packaging
Mulberry Leaf Tea Helps relax and unwind
— ideal for me time at home
Product advantages
Product advantages detail

I modelled and rendered the 3D scenes myself, too — here's a little of the process.

The Outcome