In-house Creative — ongoing
As WTS Travel's in-house creative, my focus is on refreshing the brand
— making it clear, friendly, and trustworthy across every touchpoint.
The heart of the refresh. Redesigned the brand mascot and brought it to life in Blender, then built a set of cute, easy-to-use sticker and GIF assets — so the same friendly character could show up everywhere, across video and offline materials, tying the whole brand together.
Beyond the everyday brand work, helped bring new things to life — from a licensed character merch collaboration to the launch of a new bus service, taking ideas from online all the way to offline.
Designed the graphics for our travel-fair presence — panels, flyers, and posters for events like the China Travel Fair, NATAS, and the Malaysia fair — keeping everything clean and welcoming.
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Creating social media content across TikTok, Xiaohongshu, Facebook, and Instagram — from shooting and editing videos to designing posts, promoting our travel packages, services, and events.