3D Animation

PROPERTY AGENCY PLATFORM

3D Animation — 2024

Year 2024
Tools Blender · After Effects · Photoshop

How do you show everything a property platform can do — without overwhelming people?
I told it as a simple, visual journey.

① The Challenge

The platform had a lot to offer — customised searches, immersive VR/AR experiences, and a smooth path to finding the right home. The hard part was showing all of it clearly, in a way that felt easy and inviting rather than technical.

② The Approach

I built the whole thing as a calm, modern 3D animation. To tie it together, I used a little ball — drawn from the client's logo — that travels through each scene, like a user moving through the platform. It turns a list of features into one gentle journey, so people feel the experience instead of just being told about it.

This was my first job, and I was fully responsible for the visual execution — scene planning, modeling, animation, lighting, and compositing.

It started with a storyboard to map out the flow:

Storyboard draft

Then came the modeling and rendering, scene by scene:

Process render 1
Process render 2
Process render 3
Process render 4
Process render 5
③ The Final

A clean, modern animation that walks through the platform's key features — customised search, VR/AR, and a smooth user journey — making something complex feel simple and easy to follow.

Making something complex feel simple — start to finish.